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Product development: Seafood sector and consumer driven

Uploaded by: wageningenimares
Video Description:
Consumer driven product development is relatively new in seafood sector. Contrary to technology push approach, Wageningen IMARES* applies methodologies to use consumer demands (often irrational, not objectively true emotions and values) and translate these in product concepts. These concepts are further developed by interdisciplinary teams of technologists, chefs, marketers and consumer scientists. The methodology for new product development implies regular 'consumer checks' if we are on the right track. In this film we give explanation about consumer research and results obtained.
*Wageningen IMARES -- the Institute for Marine Resources and Ecosystem Studies -- specializes in strategic and applied marine ecological research.

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